Wednesday, January 4, 2012

Design A Catalyst For Sustainable India

                                                                                        All For A Cup Of Tea

Today India is moving upbeat at all frontiers. Designing has undoubtedly been a vital ingredient for its upcoming. However, design has played a different role for varied segments.
In our country where majority of the population is living around the poverty line, how important social responsibility it becomes for them to sustain; to live a living. When you rate a nation’s progress you cannot outcast the role of a crucial community of people.


The big fishes in the market have enough funds in their piggy, it’s the small fishes who have hard core time. As these are the people who hold a huge hand in the progress of the nation, designing is completely different at their level, more crucially it’s for their social living!


When you have your own stall & strangely you realise you are not the only one standing in the market! The actual test starts, and yes ultimately you are doing that for your living.
In such scenarios designing has differed yet sustained the market, India has done a formidable job upfront.
Importantly a thing that has been noticed upon is the centric presence of God in all perspectives. It has actually been the backbone over the years and significant for this genre of people. Designing on the Indian street has always revolved around this.

The focus on ‘God’ remains of utter importance when you see vendors in the market and so the designing surrounds around it. Significant impact can be made if this can be implemented into the Indian market for a segment of audience.

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